News articles

May 25, 2011

Shout Out Loud

Word of mouth remains one of the most useful forms of marketing for small businesses

Over a third of company owners rate word of mouth as being the best marketing for their company, according to a study of more than 200 small and medium sized enterprises by SmallBusiness.co.uk.

Interestingly, despite the boom in online marketing, social media was only considered important for eight per cent of small businesses, while advertising was the next most popular choice, with 31 per cent.

Scott Knox, Managing Director of the marketing trade body Marketing Agencies Association told SmallBusiness.co.uk that businesses need a clear strategy to go with the marketing plan. “Whichever channel a business decides to use, it is the creative idea and smart strategic thinking that will ultimately gain the best cut through.”